South American airline VivaColombia wants to ditch seats and offer vertical seatings in bid to boost sales
In order to increase revenue, South American carrier VivaColombia has suggestion of standing-only flights, called vertical seating this week.
VivaColombia claims that standing in-flight may be an ideal solution for those who are looking for cheap ticket to travel short-haul flight.
Traditional rows would merely be replaced by ‘saddle’ seats, which offer a bar stool-inspired perch and a back rest.
Passengers would also still wear a seat belt which would go over their shoulder in a similar style to the jump seats used by cabin crew during take-off and landing.
The idea was first mooted by Airbus in 2003, while Ireland’s low-cost carrier Ryanair tried to implement the idea in 2010.
To this day the idea has never been approved by any aviation authority in the world, but VivaColombia’s founder and CEO, William Shaw is pushing the envelope and told the Miami Herald: ‘There are people out there right now researching whether you can fly standing up.
‘We’re very interested in anything that makes travel less expensive.’
He added: ‘Who cares if you don’t have an in-flight entertainment system for a one-hour flight? Who cares that there aren’t marble floors… or that you don’t get free peanuts?’