As competition escalates amongst the budget carriers, the ticket prices have come down dramatically in past years. Next low-cost airlines might stop charging passengers altogether, and instead start paying the passengers to come on board.
According to Telegraph;
The suggestion was made by the head of the Icelandic airline WOW, which has been shaking up the aviation industry on both sides of the Atlantic with its cut-price intercontinental fares.
“In the future we could pay you to fly with us,”Skúli Mogensen, WOW’s CEO, told Telegraph Travel. “If you come to us and trust us with your booking, we can see that your airfare is reduced to zero and even reward you for it.”
Currently WOW airlines offers flights from the UK to the US from £149.99, if they are willing to go via Reykjavik.
How can they do it?
Airlines now also sell extras such as car hire and hotel bookings to customers. Revenue from these additional services could eventually become more valuable than what airlines charge for seats. In this way, WOW and others could theoretically pay people to fly with them and still make money from the flight.
Those who might be paid to travel, according to Mogensen, are passengers who WOW has built up a “special relationship” with and who want to make the airline an “integral” part of their travel plans, when it comes to booking hotels and activities, for example.
If these passenegrs can also be counted on to share details of the trip on social media, then he said that the airline will make it financially rewarding for them to book a flight.