Cathay is not going to embark into discount-fare revolution says CEO, Rupert Hogg.
Daunted by the worst half year loss and declining passenger numbers, Cathay Pacific is forced for new strategy. but the Rupert Hogg emphatically rejected suggestions for a budget carrier.
Instead, he plans to focus on better services such as new lounges in major airports, offering Wi-Fi on board planes, more dining options and self-check-in facilities to nurse the carrier back to financial health.
“Broadly speaking, we have no plans to start a low-cost airline,” Hogg, 55, said
“But we compete with low cost carriers on lots of different routes and clearly we have to have a proposition that price sensitive travelers, new travelers and first time travelers find attractive and prefer to fly on our airline relative to the alternatives.” he added.