“If AirAsia decided to start a full-service airline, we’d be disastrous at it. It’s not in our DNA,” ..
“I think airlines should just stick to what they’re good at. You don’t get Rolls-Royce trying to start a budget car company.”Tony Fernandes, Group CEO of AirAsia told Channel News Asia
Based in Malaysia, AirAsia is the fastest growing budget airline in the Southeast Asia region and it will fly from new Changi Terminal 4 in Singapore later this year.
Commenting on Singapore Airlines’ decision to merge Scoot and Tigerair brands to create a more formidable low-cost carrier, Tony said “If I was Singapore Airlines, I’d just focus on the Singapore Airlines product, It should focus on what it’s good at. It’s a good premium product.
Mr Fernandes also said his strategy is to disrupt traditional hubs like Singapore and Hong Kong and create a new large-scale transit options in Kuala Lumpur and Bangkok.
CEO of AirAsia Tony fenandes, risked everything and relaunched an aging, indebted airline AirAsia, he had bought for less than a dollar in 2001 and built it to one of the world’s best brands with a market capital of RM11.5Billion