A Hawaii based potential passenger made a tweet request to Southwest, a major U.S. airline and the world’s largest low-cost carrier headquartered in Dallas, Texas, to commence flights to Hawaii. The Airline didn’t reply to him but responded after nine years with an offer.
The airline wrote to David Raatz: “David, we know it’s been awhile… but we’re going to Hawaii, and we want you on one of our first flights!”
After speculation from around the travel world over a period of time, following a company conference in California, Southwest Airlines finally confirmed about flying to Hawaii.
The carrier has not announced the details of the route yet as it needs to apply for federal approval, the process of which could take up more than an year.
The Airline has to work out the pricing as it feels the fare seems to be higher than it should be at the moment and also it has to face tough competitors such as Hawaiian Airlines.
“We are no strangers to competition,” Alison Croyle, a spokeswoman for Hawaiian, said to Bloomberg. “Our superior product, authentic Hawaiian hospitality and leading punctuality offer travelers the best value when flying to and within our Hawaiian islands.”
Southwest’s CRO, Andrew Watterson, responded to that saying, “Southwest won’t be competing with premium brands offering lie-flat seats. Customers accustomed to flying economy — that’s most customers — will probably be glad to see a familiar brand flying to a new spot and hop aboard without a second thought.”