Emirates is scrapping first class on some winter services to and from London, and in place would deploy planes that could carry more passengers seats than any other aircraft.
At present Emirates flies three Airbus A380 jets a day between Gatwick and Dubai, each configured with first, business and economy class in which the first class passengers are invited to “Indulge in a refreshing shower at 40,000ft”.
Emirates is rescheduling the aircraft in order to optimize the revenue. Some of the flights in November and December will be replaced by the “superjumbo” with only business and economy class so that instead of 489 passengers, 615 seats could be offered. Between 16 December and 7 January, Emirates will be operating a total of 11 flights each way between London and Dubai, carrying over 5,000 people each way.
Malcolm Ginsberg, editor-in-chief of Business Travel News too endorsed this trend that airlines need to stay flexible with their products and mentioned, “It is more profitable for the carriers to increase business class than fill the front end with upgrades at a high cost. Emirates’ next move will probably be to introduce Premium Economy.”