On-demand in-flight dining is the new trend among major airlines to attract business and first class passengers. Cathay Pacific has joined the elite airline club that spend millions on upgrading their business and first class cabins serving on-demand meals.
Airlines have found that passengers’ taste changes as they on the long haul flights and half of the meals served are untouched. The new on-demand dining could, not only save millions but also will satisfy the passengers.
Airlines invest millions in in-flight meals, because food and drinks served in-flight may not affect pre-purchase decisions, but has highly significant post-purchase factor. The onboard service and meal is the most remembered aspect of people’s travel experience. Catering is one of the factors that passengers consider when booking for their next destination. So airlines allocate substantial percentage of their revenue on catering services.
Emirates serves more than 100 varieties of high quality wines and Singapore Airlines bring their dishes into a simulated pressurised cabin, and spend hours, sampling and adjusting the flavours, so the food can taste its best for you to enjoy at 30,000 feet.
The flight catering industry is one of the biggest in the Aviation world at an estimated market size around 13 billion euros. It is a complexed system that are executed meticulously to serve 1 billion passengers every year.
The meals are prepared in hot kitchens like an assembly plant, distributed like DHL global network, and served to experience fine dining.