According to Bloomberg, Airbus Group NV raised the prospect of discontinuing its A380 superjumbo as soon as 2018, the first admission that it may have misjudged the market for the double-decker after failing to find a single airline buyer in 2014. This statement was released in 2014. It also predicted that Airbus would breakeven during 2015,2016 and 2017.There was no hope for 2018.
There were contrasting views as responses to the report. CFO of Airbus, Harald Wilhelm, told investors in London on Wednesday that Airbus is considering closing the A380 line because of lack of orders.
But Emirates President Sir Tim Clark warned that with air travel due to double in the next ten years to 7 billion passengers, airlines and airports will need giant jets like the 517 seat A380. He told Airlineratings.com in an exclusive interview, “The A380 is a passenger magnet. We operate five a day from Dubai to London’s Heathrow and they are 95 per cent full.”
Mr. Clarke only blames the airlines stating, “Airlines are too conservative and have not put the right interiors into their A380s.Some of the interiors are a disgrace and used 1970s thinking.” He said that in Emirates they have put all their premium seats on the upper deck and economy on the main deck, but others have mixed them which is inefficient. He further told that the competitors of Emirates have laughed when they put showers and a lounge in the A380. But he mentioned that the passengers loved it.
He concludes that there is nothing wrong with the aircraft. Apparently the A380 is a great aircraft. If airlines don’t believe they can fill an A380, then their business model is wrong, and their marketing too.