Malaysia’s leading low cost carrier AirAsia appoints a celebrity, Neelofa or her real name Noor Neelofa Mohd Noor as Independent Non-Executive Director.
AirAsia group chairman Tony Fernandez said in a press release “The board members and I are delighted to welcome Neelofa onboard as non-executive independent director. She is a great addition to the board, Her experience as an entrepreneur, a brand creator and an industry disruptor will be invaluable to AirAsia, and she will be able to provide fresh insights into our business as we transform into a digital airline,”
28 year old celebrity Neelofa turned entrepreneur, has successfully built a brand in Malaysia called “Naelofar Hijab”. The brand she developed focused on Muslim headscarves was reported an annual sales of RM200mil this year.
In a filing to Bursa Malaysia on Friday 8th December 2017, AirAsia announced the resignation of Aireen Omar (CEO) and Tharumalingam Kanagalingam (Deputy CEO) from the board to allow more independent directors to come on board in order to enhance corporate governance and compliance.