Blue wonder or brand blues; The oldest airline logo currently in use!
A week before officially unveiling the new livery on Boeing 747-8, Lufthansa left it to circulate in the social network to test the public reaction. The Lufthansa replaced its formative brand yellow to large dark blue and white. A finely drawn crane logo emblazoned white on a deep blue tail that runs along a sharply set white edge to deep onto the fuselage.
Lufthansa scans its logo for the first time since 1988 and intends to launch the first 40 aircraft in new colors by the end of 2018, as it takes 8 years to repaint the fleet of 330 aircraft..says lufthansa CEO.
The hand drawn flying crane in a circle logo is one of well admired Airline brands in the world.
History of Lufthansa Logo
The logo was created by German designer Otto Firle in 1918 for Lufthansa’s predecessor airline Deutsche Luft-Reederei (DLR), the first German airline. which was launched on February 5, 1919. The Deutsche Luft-Reederei was later renamed as “Deutsche Aero Lloyd AG” in 1923. Then two companies “Deutsche Aero Lloyd” (DAL) and “Junkers Luftverkehr” merged and became “Deutsche Luft Hansa Aktiengesellschaft” in 1926, and it eventually became ‘Lufthansa Airlines’
The stylish crane logo came from “Deutsche Luft-Reederei” and the blue-and-yellow house colours from “Junkers Luftverkehr”.
The crane bird
According to Lufthansa “The crane bird is regarded as an emissary of the skies, a lucky charm and a symbol of long life. It knows no limits and illustrates fascinating capabilities: With a tailwind, it can travel up to 100 kilometres an hour and can even fly up to approximately 2,000 kilometres non-stop.”
Lufthansa Airlines proudly carried the flying crane as company logo since 1926, and intends to officially unveil it on 7 February 2018, with a festive event at Frankfurt Airport.
Lufthansa let you peek at its new livery for the first time..