Airbus and Boeing, the two heavy weight plane makers have entered into the narrow-body battleground. As Embraer’s new E190-E2 set to enter commercial service with Wideroe Airlines on 4 April, Bombardier campaigns aggressively for its C Series sales.
Battle for narrow-body aircraft market shifted to big players when Airbus signed a deal to take control of Bombardier C Series following a heavy tariff imposed on C Series sales in U.S. Boeing stopped battling over tariff war, and went deep into talks with Brazilian Embraer team to form a commercial – jet venture.
Four 100-150 seats jet models, Embraer E195-E2, Airbus A319neo, Boeing 737 Max 7 and Bombardier CS300 are battling to win their market share.
Bombardier literally handed over the control of C Series program to Airbus at no cost, after investing around $6billion in development. The Canadian company decided to give away the C Series program following a stall in sales amid a U.S. trade war with Boeing.
However for Boeing, the deal with Embraer has not been smooth sailing. Brazilian rejected Boeing’s initial plan to buy Embraer because it did not want foreign company to control its defense unit. The negotiations underway on the creation of a new company in which Boeing can have no more than 51% controlling stake.
We have to wait and see how the market will react to these new entrees.