Brand Finance has named Aeroflat as the world’s strongest airline brand ahead of a number of other leading global carriers including American Airlines, Emirates, Turkish Airlines, British Airways, Air China and Singapore Airlines. Brand Finance is the leading independent brand valuation consultancy and measures the influence of aviation brands by a number of factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.
Aeroflot has held onto its position at the top of this global ranking for the second year, and was also named as one of Russia’s top brands in any sector.
Aeroflot CEO Vitaly Saveliev said, “The strengthening of our global position is no mere chance, but rather the result of a true strategy and consistent ongoing execution. Aeroflot has invested heavily in its young fleet of 234 aircrafts with average age of 4.1 years. Fleet consists of Airbus 126, Boeing 56 and Sukhoi 42. David Haigh, CEO of Brand Finance said, “Aeroflot’s partnership with Manchester United – one of the world’s most popular and successful football clubs – is also paying strong dividends to its brand reputation.